Nike Find Your Fast:


Nike Find Your Fast

The 2015 Nike Find Your Fast was to conceptualised to drive viewer interest in an event held in Newtown on 31 August 2015. This was just one of several races held simultaneously all around the world in which runners were challenged to run a mile in their personal best time. The campaign, commissioned by MTV Base involved a promo campaign of 4×30” featuring vj’s from South Africa (Nomuzi & Sandile) and Nigeria (Steph & Ehiz) challenging viewers to enter the race and train to run their personal best mile. This promo campaign was followed by 2 longer pieces of content: 1x 2’ pill of Pearl Thusi preparing for the race. The race itself was covered in a 20 minute documentary of Pearl Thusi’s experience of the race. In addition, 10 presenter links were shot at the race for use in MTV base’s weekend takeover of the event. The Nike Find Your Fast Campaign was awarded a Gold Promax in 2015 for best sponsor/brand integration

 

Client: MTV Base

Creative Director: Jonathan Done

Director: Julian Sun

Producer: Julian Sun

DOP: Adam Vinokur

Editor: Murray Monson

Animation: Rodney Fraser & Samuel Mendes

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