Bud Hotel 2017:

Bud Hotel 2017

The launch of Budweiser into the South African market was headlined with an event entitled The Budweiser Hotel.  The King of Beers is coming to SA, and we’re throwing the king of parties to celebrate. Welcome to Budweiser Hotel, the ultimate multi-sensory party hotel that will paint Newtown red for one extraordinary night. Witness 8 of SA’s hottest musical acts, mixed together by one king in a multi-genre musical spectacular. The campaign was launched with a 45” call to action promo that invited viewers to register to get invited to the party. The event itself resulted in several pieces of content: 6×45” pills that featured 6 influencers and their experience of the Bud Hotel. This content was shot like a music video. A supercut of all of their experiences was also produced along with a 3’ pill that showcased the event itself


Client: MTV Base

Creative Director: Jonathan Done

Director: Julian Sun & Jonathan Done

Producer: Julian Sun

DOP: Adam Vinokur

Editor: Murray Monson

Design & Animation: Rodney Fraser & Samuel Mendes